The Mini Mumin is a web-based company that focuses on selling stationery, toys, resources, and decor catered to Muslim children and their parents. This small business is New Zealand-owned and values creativity, identity, and expression above all else. I was approached when the business was in its very early stages to create a brand identity and website landing page.
The focus of this brand was to be simple and subtle, in a manner that would appeal not only to the target audience but also to a wider community of children. Through various versions and iterations, the brand mark and its accompanying web assets were developed.
Brand/ Identity/ Web/ Children/ Fun
