The Mini Mumin is a web-based company that focuses on selling stationery, toys, resources, and decor catered to Muslim children and their parents. This small business is New Zealand-owned and values creativity, identity, and expression above all else. I was approached when the business was in its very early stages to create a brand identity and website landing page.
The focus of this brand was to be simple and subtle, in a manner that would appeal not only to the target audience but also to a wider community of children. Through various versions and iterations, the brand mark and its accompanying web assets were developed.
Brand/ Identity/ Web/ Children/ Fun
![](https://cdn.myportfolio.com/1d3be1cb-6106-4e48-aa11-4b5fb6a01c2a/0824ce43-da7c-4d67-96ac-950de53519ba_rw_3840.png?h=ba18e9d13730451043713d630dca1ed0)
![](https://cdn.myportfolio.com/1d3be1cb-6106-4e48-aa11-4b5fb6a01c2a/31f5d24a-7d30-4b18-aed7-8e90e9fb7322_rw_3840.png?h=7c1c7511523dce03eac0c17c2f0ac255)
![](https://cdn.myportfolio.com/1d3be1cb-6106-4e48-aa11-4b5fb6a01c2a/90369f18-afe7-4365-b51f-453942e7c982_rw_3840.png?h=21fbdc484c566e3dfccae8ca31d0e86e)
![](https://cdn.myportfolio.com/1d3be1cb-6106-4e48-aa11-4b5fb6a01c2a/ce0d73cb-f081-4b54-844e-d8f81d6702ef_rw_3840.png?h=b45e442b073332bb217c24b06cca05d2)
![](https://cdn.myportfolio.com/1d3be1cb-6106-4e48-aa11-4b5fb6a01c2a/b4e98b0e-8198-4072-b0d1-cf2c203f40c8_rw_3840.png?h=427a61128cc6cb0e0208e49a8ccdb337)
![](https://cdn.myportfolio.com/1d3be1cb-6106-4e48-aa11-4b5fb6a01c2a/c4f0b9d6-8fb6-4dd9-b16f-242bea718c03_rw_1920.png?h=b4023d8ea62661d5c3c2b6b063eb4bd7)