Brand identity concepts & development for an independent dessert company owned by a sister duo in Auckland. The aim of the design direction was to embody its slogan 'elegance in baking' with minimalist yet friendly brand collateral. The deliverables included two primary brand marks and a secondary icon in three colourways to be used on the packaging, official documentation, and marketing across social media.
This business has operated successfully since being established in early 2021 and continues to bring joy to clients during times of celebration and merriment.
Brand/ Identity/ Logo/ Elegance