Holistic Learning is a Tuition Centre & Creative space located in Mount Roskill that provides a unique learning environment for students of all ages and backgrounds. I was asked to create branding collateral including the logo, iconography, signage and flyers for the company during their initial startup phase.
My concepts for this branding rooted from the idea of the rubiks cube as a brain stimulating exercise, and the primary colours as they are the foundation of the rest of the palette - similar to how education is often the foundation for a child's growth. However, rather than the symmetrical, technical nature of the colours used in the rubiks cube, I decided to incorporate the concept of creativity through overlapped paint splatters.
Brand/ Learning/ Creativity/ Identity